On March 14, the University of Maryland's Zeta Tau Alpha sorority held a balloon release ceremony honoring and remembering those who have fought and are fighting breast cancer. Attendees could write on a helium balloon the name of someone they wanted to commemorate, then everyone released the balloons into the air at the same time.
Zeta Tau Alpha member Erica Riordan inflates helium balloons for people who are attending the sorority's breast cancer awareness balloon release ceremony on March 14. Breast cancer research is the sorority's philanthropy.
Hundreds of balloons float over McKeldin mall during a breast cancer awareness balloon ceremony at the University of Maryland March 14. Following a speech by the chief of surgical oncology from the University of Maryland Medical Center, everyone released their balloons at the same time.