Tuesday, October 21, 2014

Portrait Assignment Caroline Cummings

Sidney Hui is a junior Marketing major at the Robert H. Smith School of Business and she recently became the student brand manager for Vita Coco coconut water.

As student brand manager, Hui promotes Vita Coco's brand all throughout University of Maryland's College Park campus through product sampling, seeding, and extensive social media marketing efforts.

Hui gets a delivery to the Alpha Xi Delta chapter house were she lives once a month, usually of about 100 boxes of twelve. She manages to store them all in her bedroom she shares with three other girls.

In a typical shipment Hui receives a variety of the company's products, from its Café brand to its flavored coconut waters. The Café brand, featuring regular espresso and mocha flavors, is especially popular among students since it contains natural sugars and has more caffeine and energy than a RedBull.

In addition to her work with Vita Coco, Hui is an active member of the Alpha Xi Delta sorority and a Fashion Marketing intern for Unwritten, a business started by students at Maryland in which students can cosign their gently used clothing and accessories and sell them to the campus community. Unwritten also has a lifestyle blog Hui promotes via social media. 

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